Source: People’s Republic of China in Russian –
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Hanchzhou, May 10 /Xinhua/ — The international brand conference “Moganshan” 2026 opened on Sunday in Deqing County, Zhejiang Province /East China/. The event is designed to stimulate high-quality development of Chinese brands, facilitate mutual learning and experience exchange among global commercial brands.
The current conference on the topic “Brands Make the World More Beautiful” provided a dialogue platform for representatives of government bodies, Chinese and foreign companies, higher educational institutions, and industry associations who gathered to thoroughly discuss the issues of brand development.
In his speech at the opening of the conference, the chief editor of the Xinhua News Agency, Liu Yansun, promised that Xinhua would talk about Chinese brands to increase recognition, improve reputation, and strengthen international influence, as well as deepen the capabilities of analytical centers in providing scientifically grounded recommendations for high-quality branding. According to him, Xinhua intends to leverage the advantages of its platform to help Chinese brands go global, and global brands to utilize the opportunities provided by China.
The Chairman of the Committee of the People’s Political Consultative Conference of China’s Zhejiang Province, Lian Yimin, in turn, indicated that the province is focusing efforts on creating a brand matrix called “Premium Zhejiang,” distinguished by exceptional quality, advanced technologies, superior service, advanced culture, clear competitive advantages, and a high public reputation.He emphasized that the province of Zhejiang, with its first-class innovation ecosystem and one of the most competitive conditions for doing business, warmly welcomes global brands ready to invest, thrive, and achieve innovative development in the region.
This year, the conference is jointly organized by the Brand Work Office of Xinyu, the Chinese Committee for Brand Development, and the Xinyu Bureau. The main program includes an opening ceremony and the main forum, a presentation of evaluation information on Chinese brands, and a forum on the development of 500 leading global brands. Parallel events are also planned, such as presentations to enhance brand value, a conference on the high-quality development of cultural tourism, and a brand exhibition. –0–
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