AM Edition: Top 10 Security Intel Articles on LiveNews.co.nz for April 21, 2026 – Full Text

Source: French to English Tester   Published on: 2026-04-20

Source: The Conversation – in French– By Fabrice Lollia, Doctor in information and communication sciences, associate researcher at the DICEN Ile de France laboratory, Gustave Eiffel University

The “StravaLeaks” case shows that, in a world saturated with connected objects and location data, ordinary digital traces have become a central security issue for sensitive environments. Simple movement data from a jog, recorded and shared by a public application, were able to be used to locate ships or military bases.

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A jog, apparently, has nothing sensitive. Yet, in March 2026, an activity recorded on Strava by a French soldier made it possible to locate in near real time theaircraft carrierCharles de Gaullein the Eastern Mediterranean. Since 2018, theStrava global heatmapA – an aggregated visualization of public activities recorded by its users – had already revealed somemilitary bases and sensitive sites, and more recent investigations have shown that the sporting practices of bodyguards can reveal movement habits ofHeads of State.

The problem does not stem from sophisticated hacking, but from the ordinary use of a connected watch, a public account, and GPS tracking accessible online. This case illustrates how today’s security no longer limits itself to physical protection but also includes controlling the digital traces produced by our most ordinary behaviors.

When an application goes beyond its initial use

Strava is an application designed to track and share sports performances. Its primary use concerns leisure, digital sociability, and self-monitoring, not the documentation of sensitive activities. Yet this is where the ambivalence of this type of tool lies because, although not designed with security in mind, they can have very concrete effects on it.

As tracking technologies become part of daily use, they cease to appear as control devices. They become familiar tools, associated with comfort or the optimization of practices. From then on, a race, a repeated route, a starting or ending point, or an activity recorded at sea can reveal much more than just a sporting practice. A performance data point can become an indication of a routine, a presence, or a travel habit.

The Strava case is not isolated, moreover.At Heathrow Airport(London), in 2014, connected toilets were tested to anonymously measure their usage, improve cleaning, and better allocate maintenance resources. The example may seem remote, but it shows that, beyond explicitly security-related tools, connected devices also discreetly collectdigital traceson user behavior. In this sense, vulnerability no longer arises solely from an attack or a voluntary leak, but alsoof ordinary uses whose visibility effects are often underestimated.

Security is no longer determined only on the field

For a long time, security was thought of according to an essentially physical model. It was necessary to protect a person, secure a movement, control a perimeter, anticipate a threat. This logic is still relevant but, in the digital age, it is no longer sufficient.

In an environment saturated with connected objects, platforms, and location data, vulnerability can now arise at the periphery of the protection system. It no longer necessarily results from an intrusion or malicious action. It can come from a poorly configured use, an unexamined digital routine, or a tool used without awareness of its visibility effects.

The security of a political leader, a business executive, a diplomat, or a sensitive site therefore also depends on the digital traces produced by their human and technical environment: assistants, drivers, escorts, collaborators, military personnel, connected objects, tracking applications, or sharing networks. Protecting a “sensitive person,” a personality, today is no longer just about protecting their body or their itinerary. It is also about protecting the informational ecosystem that surrounds them.

This evolution reflects security increasingly reinforced by technologyviathe sensors, the data, and the monitoring tools. But the addition of technology does not eliminate vulnerability. That is precisely the problem of atechnosolutionist readingwhich overestimates human-machine complementarity. On the contrary, it reminds us that technology is only effective when it is combined with human analysis, field experience, and a deep understanding of the context. Certainly, technology therefore enhances vigilance, but it does not replace judgment, training, or a culture of risk.

The observed vulnerability is also organizational, cultural, and human. It arises from a form of mismatch between the banality of digital practices (running with a connected watch, for example) and the sensitivity of the environments in which they take place (being in a classified secret-defense location). The same tool can be perceived as a comfort or performance device while producing significant exposure effects.

Training thus becomes as important as equipping because it is not just about forbidding certain uses, but rather about making people understand how a digital trace, by definition invisible, can, through aggregation and cross-referencing, become sensitive information. Security is therefore no longer about controlling tools, but about the intelligence of practices.

Reintegrate the human at the center of security doctrine

One of the main lessons from these cases is that no technology protects on its own. An app, a connected watch, or a geolocation device are neither good nor bad in themselves.As research shows, it all depends on the context in which they are used, the rules that surround them, and the ability of the actors to understand their effects. This is why the response cannot be purely “technical”.

It also requires a usage doctrine, appropriate training, and a shared safety culture. Conversely, traceability can also enhance protection, but it does not replace human analysis, context assessment, or traditional safety methods.

In other words, the security of sensitive environments relies on a complementarity between the tool and the human. It is not enough to deploy devices; users must also understand what they produce, what they expose, and the possible consequences of their uses between potential surveillance and asurveillance, that is to say a more discreet form of capturing traces integrated into ordinary gestures and sometimes barely perceived by those who participate in them.

In the Strava case, the issue is therefore not just about better configuring an application. It is about building a culture of digital risk, capable of integrating the most ordinary actions into security considerations.

What research teaches us in connection with these cases is that the real lesson of these affairs may be here: in a connected world, the threat does not only lie in what one tries to hide, but also in what one produces without thinking.

These so-called “StravaLeaks” cases show that digital traceability, far from being a mere convenience of use, can become a security issue when it is part of a sensitive environment. Protecting today is no longer just about locking down a perimeter or escorting a personality. It is also about learning to manage the traces produced by the most ordinary uses.

Fabrice Lollia does not work for, advise, hold shares in, or receive funds from any organization that could benefit from this article, and has declared no other affiliation than his research institution.

–ref. « StravaLeaks »: when digital traces become a security issue –https://theconversation.com/stravaleaks-when-digital-traces-become-a-security-issue-279942

Source: French to English Tester   Published on: 2026-04-19

Source: The Conversation – France in French (3)– By Arnaud Mercier, Professor of Information and Communication at the French Press Institute (University Paris-Panthéon-Assas), University Paris-Panthéon-Assas

Shortly after the start of the war in Iran, numerous videos generated by artificial intelligence were published on social networks by accounts close to the Tehran regime. Drawn from the Lego universe, combined with a rap text and edited like music videos, they have a very specific goal: to expose the propaganda of the Iranian regime with sarcasm and in an attractive way, and to discredit its American and Israeli adversaries. Analysis of a communication tool that borrows many codes from Western pop culture.

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In all wars, the belligerents engage in propaganda operations to enhance their own side and discredit the opponent, while seeking to support the morale of their population and maintain its mobilization. Sometimes, these propaganda operations take the form of speeches and images that primarily act as counter-propaganda, responding to the arguments and imagery of the adversary in order to neutralize their possible effects on their own opinion or on international public opinion.

In this game, the Islamic Republic of Iran shows itself to be very active and efficient. It supports a small network of activists who publish brief videos online generated by artificial intelligence that ridicule the Trump and Netanyahu administrations through animations of… Lego figurines. As we have already shown,AI becomes a key asset for visual contestation.

A preexisting use of Lego to denounce the war

Replicating Lego pieces by AI is relatively simple. Result: many images using this device circulate on the Internet for humorous or critical purposes. The association of the Lego universe with the denunciation of war is part of these uses.

Thus, the destruction of Gaza by Israeli bombings gave rise to the generation of images of Lego boxes, made up of shattered pieces meant to represent the ruins of Gaza, these montages being used bothby supporters of Israel to humiliate the Palestiniansor by defenders of the latter to protest against the actions of the Netanyahu government.

Similarly, the sarcasm targeting Donald Trump’s ambition to appropriate Greenland also involved the use of Lego imagery, which is all the more ironic since the company was born in Denmark, which exercises its guardianship over this Arctic territory.

Lego rap version videos to gain virality

Internet culture is both amemetic cultureand a mimetic culture. Mimetic, because the success conditions of a message partly rely on its prior and recognizable cultural grounding, especially when it comes to content with a humorous or sarcastic intent. The “LOL” culture (an English acronym for “laughing out loud”) consists of winks, allusions, overlaps between current events and older references, and fusions of cultural references that do not spontaneously go together, or even clash.

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Ukraine: the meme war

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The use of already known references to comment on the news aboutsocial networksthen helps to gain visibility, and catches the eye better in an economy of attention that is always volatile. Taking ownership of existing imagery, which already circulates according to a logic,described by Limor Shifman, remake, parody, imitation (of memes, then), increase the potential for virality. Lego figurines universally known as children’s toys, the animated Legos from mainstream films (The Lego movie, in 2014, was asuccess at the global box office, Lego as a humorous resource, are just as many references already circulating on the Internet and make it an effective memetic resource.

Added to this is the mimetic culture, which means that the initial success inspires other creators who see in a meme and its references an exploitable formula. This mimetic work can be seen in recent times, since following the strong visibility gained by the first Iranian Lego counter-propaganda content, which appeared at the end of March, other creators (anonymous and therefore not necessarily Iranian) also produce Lego videos denouncing the military adventurism of Donald Trump and the Israeli prime minister. They are notably recognizable by the fact that the figurines are not always animated, and by the portrayal of Trump which does not have exactly the same face as in the Iranian videos.

One thing is certain, using very well-known popular figurines guarantees the reception of this message among people who might be attracted by these images, whereas they would have spontaneously fled any classic Iranian propaganda message.

Furthermore, the soundtrack accompanying these videos is always rap, again AI-generated, with lyrics that are virulent and humiliating for Donald Trump and his Israeli ally, which constitutes a counter-discourse well in line with the brutal, unsophisticated, and vulgar phrasing of Donald Trump himself and appropriates the practice ofpunchlinesof rap. Moreover, the use of toys allows showing the violence of war while bypassing the restrictions imposed on these images by social networks.

A well-designed tool for counter-propaganda

Two Iranian propaganda groups sign their works, circulated since the end of March, at a daily rate:Persiaboi & Explosive News. TheBBC intervieweda representative of the second group. The latter admits to having the Iranian state as a “client” and considers it “honorable to work for the homeland.” He also explains that his team atExplosive Mediahas fewer than ten people and uses Lego-style graphics “because it’s a universal language.” On X, the accounts of Iranian and Russian state media regularly share them, which allows reaching millions of views.

This work is very well thought out since it closely follows current events, recycling images that have circulated through news channels worldwide, either to highlight them better or to challenge them if they go against Tehran’s interests. This counter-propaganda indeed responds promptly—often within a few hours—to speeches given or events that have occurred. The aim is to try to nip in the bud an American-Israeli rhetoric that could spread and convince public opinion, by offering an alternative narrative, another way of seeing the facts, of interpreting the situation.

In the following two examples, we see that the image of an American Awacs plane bombed on a Saudi base is part of the Lego imagery in several videos. They are seeking true realism in the depiction of the damage caused to the fuselage.

In the same spirit, Iranian propaganda stagedMohammed Qalibaf, one of the new strongmen of the IR, during his flight to Islamabad to meet J. D. Vance who came to negotiate an outcome to the conflict on behalf of Donald Trump: photos of the children killed in thebombing of their school in Minab on February 28had been placed on the passenger seats of his plane, as well as bloodstained and damaged schoolbags. This macabre staging is taken up at the beginning of aLego video.

The most blatant counter-narrative is found in the video made by PersiaBoi, published on April 7, 2026, and entitled“Uranium heist. Dead of night”. With these synthetic images, the video runs counter to the heroic narrative of the operation to rescue an American aviator stranded in enemy territory.

Far from the success loudly staged by the Trump administration, this short clip denounces against a rap background a “failed operation, $600 million wasted”. The operation would have been, according to the authors of the video, an (failed) attempt to recover Iranian enriched uranium: “They said it was a rescue. But it was a heist, a uranium heist”: “They say it was a rescue operation, but it was a heist, a uranium heist.”

Donald Trump, the main target of this Lego propaganda

In all war propagandas, one of the obsessions is to discredit one’s enemies and especially their leader. Donald Trump is therefore particularly targeted. Beyond attacks on his failings as a war leader — he is depicted as immature, cowardly, and a liar — Iranian propaganda recycles a whole series of criticisms that have long been directed at him, notably by his American political opponents. Such an approach is likely to delight his many detractors around the world, including some of those who are nonetheless hostile to the mullahs’ regime.

Donald Trump is presented as a “loser”: he is supposedly losing the war, so he experiences panicked fear, materialized by beads of sweat on his face and by a worried or horrified look. He would therefore still be ready to retreat. This is the exploitation of the famous TACO figure:Trump always Chickens Out(“Trump always chickens out”) is the label American political opponents stick on him. And, ultimately, he would be defeated, and we show him burning or agonizing in the emergency room, with petroleum in an IV drip.

His lack of credibility is also denounced by invoking the figure of the clown:

… but also that of the compulsive liar, spreader of fake news.

Iran, avenger of the martyr children…

This undermining of Donald Trump’s and the American army’s reputation — who are said to be bogged down in Iran — is accompanied by an attempt to ennoble the regime of the mullahs, who present themselves as defenders of martyred children. Included are the little girls from the Minab school, destroyed by an American missile, as well as references to the teenage girls caught in the nets of Jeffrey Epstein and his accomplices. The heroic defense of Iran is thus portrayed as a way to avenge the memory of these girls with tragic fates.

Once again, internal narratives within American political life are recycled by the Iranians to try to rally opponents of Trump to their cause. This is how, in several videos, memorial inscriptions are drawn on Iranian missiles ready to be launched against American forces.

… and unifying the victims of America

To conclude on the incredible wealth of Western references carried by these twenty or so videos posted online (and sometimescensored by the platforms), it is also necessary to point out the presence of references, globally known, to archetypes of anti-Americanism. In these videos, the Iranians seek to rally to their cause all those who have historical grievances against the United States of America. A video published in early April byExplosive Newsprovides a historical overview of the populations that have good reasons to bear ill will towards America.

Under the title“one vengeance for all”mobilized are figurines of feathered Indians, chained African slaves, a Vietnamese family, Japanese victims of the nuclear bomb, Iraqi prisoners of Abu Ghraib, children of Gaza, little girls from Epstein Island. Iran would be their vengeful arm, triggering a series of spectacular destructions: the White House is in ruins, the letters of Hollywood Hill are on fire, the Statue of Liberty collapses, the aircraft carrier Gerald Ford explodes, the 1-dollar bill burns.

The regime that has justmassacre at least 30,000 of its citizensfor having had the misfortune to claim their freedom therefore has the nerve to present himself as the repairer of what he calls historical injustices.

The recycling of antisemitic motifs

To complete this overview of the main aspects of this original counter-propaganda, it is necessary to highlight the antisemitic nature of several depictions produced by a regime that advocates for the disappearance of the State of Israel. These videos point to the responsibility of the Israeli prime minister in Trump’s alignment with the bombings in Iran. They repeatedly use the cliché of the Jew who pulls the strings, the Jew puppeteer who manipulates the world, directly inspired himself by the devil. This nauseating imagery can be found in the history of Slavic (notably Serbian) or Nazi antisemitic iconography.

Trump and Netanyahu act under the control of the devil (in his classic Christian representation, red and with horns) and Moloch, in his original Jewish representation but bearing Judaic symbols that make him an anti-Semitic marker. Knowing that the Bible associates the worship of Moloch, practiced among the Canaanites in antiquity, with child sacrifice.

In one of the videos, these diabolical and repulsive figures end up being sacrificed thanks to the supposedly purifying action of Iran. Such iconography also reconnects with the official rhetoric of the Iranian regime, which systematically calls America the “Great Satan” and Israel the “Little Satan.”

Let us add, to conclude, that these videos place Iran on the side of modernity and mastery of AI content generation. This nation of engineers presents itself as capable of producingad libitum, and in a hyper-reactive way, counter-propaganda videos in response to the armed assaults and the communication power of the Americano-Israeli forces.

Arnaud Mercier received funding from the European Commission.

–ref. AI, Lego and rap: Iran’s new weapons against Trump and Netanyahu –https://theconversation.com/lia-lego-and-rap-the-new-weapons-of-iran-against-trump-and-netanyahu-280607

Source: French to English Tester   Published on: 2026-04-20

Source: The Conversation – in French– By Hugo Spring-Ragain, PhD student in economics / mathematical economics, Center for Diplomatic and Strategic Studies (CEDS)

Artificial intelligence does not so much destroy jobs as it profoundly changes the skills required to perform them. From this confusion between jobs and skills, errors may arise in policies supporting ongoing transformations.

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Each major technological wave has produced its share of contradictory predictions about employment. Artificial intelligence (AI) is no exception. But before knowing how many jobs AI will create or destroy, we need to agree on what it actually automates. The answer requires distinguishing three notions that public debate regularly confuses: employment, skill, and task.

The great waves of automation have followed a remarkably stable logic over two centuries: steam, electricity, and industrial robotics have displaced repetitive physical tasks and spared non-routine cognitive work. This empirical regularity has beenformalized by Autor, Levy, and Murnanesince 2003 under the name “task polarization hypothesis.”

A persistent illusion

Automation erodes intermediate jobs, those of skilled blue-collar workers and office employees performing routine tasks, but spares the two extremes. On one hand, non-routine manual tasks, such as plumbing or caregiving, on the other, non-routine cognitive tasks, such as analysis, consulting, or expert writing. The latter constituted the core of skilled tertiary professions, and the conviction was firmly established that they would remain out of reach.

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Why AI is forcing companies to rethink the value of work

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This conviction was based on a conceptual confusion that must be cleared up first and foremost. It was not the job of a lawyer or financial analyst that was protected, but a set of specific tasks that made up this job and which had until now resisted automation. The distinction between these three levels is fundamental.

A job designates a position held within an organization, with a contract, a salary, and a job description. A skill is a cognitive or technical ability that can be applied in various professional contexts. A task is a specific, definable action, for which it is possible to assess whether or not it can be automated at a given cost. It is at this third level that the ongoing transformation truly takes place, and it is precisely this level that the public debate ignores.

Rupture in the long history of industrial capitalism

Generative AI represents a breakthrough in this long history. For the first time since industrialization, qualified cognitive tasks such as writing, document analysis, synthesis, and production of first drafts are directly exposed.Eloundou, Manning, Mishkin and Rockestimate that about 80% of the active U.S. workforce could see at least 10% of their tasks affected by large language models, and that this exposure increases with salary level. This is the exact opposite pattern observed in all previous waves.

The analytical framework developed byAcemoglu and Restrepoallows to go further. Their model distinguishes two opposing effects produced by any wave of automation:

• The displacement effect, first: workers lose tasks to the benefit of the machine, which mechanically reduces the demand for labor and weighs on the wages of the affected groups;

• The reintegration effect, then: automation produces new tasks where human value is decisive, generating compensatory demand.

The long history of industrial capitalism can be read as a succession of these two effects, the second generally ending up compensating for the first.

The case of translation allows us to see very concretely how displacement and reintegration combine. Generative AI can produce a first draft in another language in a few seconds, which shifts part of the work previously done by human translators to the machine. But this automation simultaneously reintegrates other tasks or enhances their importance, such as checking for misunderstandings, adapting to the cultural context, harmonizing terminology, quality control, and final validation.

Potential imbalance

What is worrying with generative AI is the potential imbalance between these two dynamics. The shift is happening at a speed that labor markets and training institutions struggle to absorb, while reintegration still largely remains to be built.

However, the most important phenomenon is not sectoral, but it is internal to the professions themselves. In its“Employment Outlook”, the OECDhighlights that the professions most exposed to generative AI are precisely those with a high cognitive density: finance, law, consulting, higher education. Unlike previous waves that affected rural areas and industrial regions, the exposure is now stronger in large metropolitan areas and among highly skilled workers, an unprecedented geographical and social reversal.

Redistribute tasks

This reversal concretely takes place at the level of the task.

In the same position of financial analyst or legal advisor, some tasks are shifting to AI (producing an executive summary, generating an initial contract analysis, synthesizing a literature review), while others are mechanically gaining value: defining the relevant analytical framework, assessing the quality of automated reasoning, detecting factual errors in an output, assuming legal or ethical responsibility for a decision. These are not jobs that disappear. They are bundles of tasks that are redistributed between humans and machines, transforming from within what an employer expects from a qualified employee.

This redistribution of tasks has a direct impact on the skills that will truly be valued in the coming years, and it overturns some of the usual assumptions about professional training.

Train workers to use AI instrumentally, to master a tool, to writepromptsEffective, mastering an interface is useful in the short term, but it is insufficient if the skill truly required tomorrow is not to produce with AI, but to supervise and critique what it produces.

A training challenge

However, effectively supervising an AI output requires exactly what short and technical trainings struggle to develop: a solid general knowledge that allows detecting a fundamental error, an argumentative ability to evaluate the coherence of a reasoning, a knowledge of cognitive biases to identify the blind spots of an automated analysis. These are skills thateducational sciences group under the term metacompetencesTo learn to learn, to exercise critical judgment, to mobilize knowledge in unprecedented situations.

The paradox then becomes the following. As AI automates routine knowledge tasks, it precisely values what generalist training and humanities courses have long cultivated and what debates on employability have tended to disregard in favor of more immediately measurable technical skills.

Not out of nostalgia for the humanities, but out of pure economic logic. If the machine produces the text, the analysis and the synthesis, the marginal value of the human lies in their ability to judge whether this text is true, whether this analysis is relevant in light of the real context, whether this synthesis serves the pursued objective.

Hugo Spring-Ragain does not work for, advise, own shares in, or receive funds from any organization that could benefit from this article, and has declared no other affiliations than his research institution.

–ref. Generative AI, the first cognitive revolution in the history of work –https://theconversation.com/lia-generative-premiere-revolution-cognitive-de-lhistoire-du-travail-279911

Source: French to English Tester   Published on: 2026-04-20

Source: The Conversation – France (in French)– By Gaël Gueguen, Professor of Strategy and Entrepreneurship, TBS Education

The representation of entrepreneurs in the French press has changed significantly since the beginning of the 21st century. Both in the quantity of articles and in the nature of journalistic narratives. We have studied these developments to better understand the driving forces behind “entrepreneurialism,” this current of thought that regards entrepreneurship as a remedy for society’s problems.

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Entrepreneurship has become a mainstream topic, it has even turned into a spectacle. On M6, during prime time hours, the show“Who wants to be my partner?”allows project holders to find investors. A long time ago, in 1986, businessman Bernard Tapie had already combined business creation and television with the show“Ambitions”on TF1 to show the face of a bolder France, “enthusiastic and generous.”

When the President of the Republic Emmanuel Macron mentions the“French start-up nation”In 2017, its objective is to present entrepreneurship as a means to positively transform a country by enabling individuals to be actors of these changes.

From the managerial model to the entrepreneurial model

Economists David Audretsch and Roy Thurik hypothesized that, since the last quarter of the 20th century, Western countries have shifted from a managerial model, which values large enterprises (private or public), to aentrepreneurial model, enhancing individual actions and the“Small is Beautiful“, from the title of economist Ernst Schumacher’s book. If we wanted to caricature, entrepreneurship is a dynamic bearing benefits and the entrepreneur an inspiring figure.

But the highlighting of the successes of theSilicon Valley, young tech startups, unicorns ordecacorns(these start-ups valued at more than one billion or ten billion dollars) cannot obscure thedangersof an abusive schematization around the imagery of start-ups and entrepreneurship. Indeed, entrepreneurship is a complex and multifaceted process, and should not be considered a miracle. A research trend has thus developed for acritical approach to entrepreneurship.

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Also to read:
Macron’s 25 unicorns, a dangerous fascination?

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Illustrating this model change, entrepreneurship has enjoyed strong media exposure for about thirty years. This enthusiasm goes beyond the simple economic sphere. In the artificial intelligence sector, the media exposure of Mistral AI and that of its co-founderArthur Mensch, just like the story surrounding Demis Hassabis and DeepMind, are recent examples of this exposure.

“Entrepreneurialism” or the entrepreneurial ideology

The conceptof “entrepreneurship”appears to us as relevant to study this trend. It is an ideology that no longer sees entrepreneurship as a simple economic activity, but as a universal solution to society’s ills. Simply put, it is good to undertake and everyone can undertake; let us remember Emmanuel Macron’s statement on X:

It is accepted that the media (specialized or mainstream) play a central role in the construction of representations. The media act as witnesses and actors of a country’s culture. Sociological studies, for example thoseby Edward Herman and Noam Chomsky, remind that the media directs the public’s attention. Even if they do not directly dictate what to think, they define the topics that should be considered important.

Regarding entrepreneurship, media coverage is regularly criticized for its uniform, excessively positive, even heroic character, which showcases success figures, often male andfar removed from the daily reality of entrepreneurs.

Shaping the collective imagination of entrepreneurship

Starting from this observation,we conducted researchin order to have an overall view of how the generalist press treats the subject of entrepreneurship over a long period. Two major questions motivated us. How has the discourse on entrepreneurship evolved at the beginning of the 21st century? And, in what way do the different newspapers, according to their editorial line, shape the collective imagination around the notion of entrepreneurship?

To answer these questions, we studied the coverage of entrepreneurship in the five main French national general daily newspapers (le Monde,le Figaro,Libération,la Croixandl’Humanité) over a period from 2001 to 2022. By analyzing more than 6,000 articles, all containing the term “entrepreneurship,” using textual analysis methods, our results allow us to identify a major transformation: the shift from a macro representation, focused on the economy and politics, to a micro representation, oriented towards the individual, their journey, and their lived experience. This shift reflects greater heterogeneity in the treatment of entrepreneurship and contributes to a broader dissemination of “entrepreneurialism” in French culture.

Our results also reveal that the volume of articles dealing with entrepreneurship has progressively increased, rising from about a hundred per year at the beginning of the 2000s to a peak of over 500 articles in 2017, an election year, before experiencing a slight decrease. Newspapers leaning right or center (le Figaroandle Monde) produce the majority of content on the subject.

Macro and micro representations

Themacrorepresentationis predominant in left-wing newspapers (l’HumanitéandLibération) and was majority during the first decade of observation (2001-2012). Entrepreneurship is considered there globally, impersonally, and institutionally as a system. It is addressed from the perspective of public action, economic growth, fiscal measures orlinked to employment. It is also found in the political debate, particularly during the various presidential campaigns. Furthermore, reflections on entrepreneurial ideology, capitalism, and the economic system are associated with it.

Themicrorepresentationis more supported by a right-wing newspaper such asLe Figaroand has grown significantly, becoming the majority during the most recent period (2018-2022). It is a more embodied entrepreneurship, because it concerns theconcrete experiencesactors of entrepreneurship. This representation is frequently found in articles dealing with higher education or technological innovation in the startup world. It will consider the careers of entrepreneurs in biographical form, often to recountsuccess stories. Entrepreneurship is approached from the perspective of life path, family, aspirations, but also the places where entrepreneurship takes place. Microrepresentation therefore humanizes the entrepreneur.

In the press, a clear shift in the representation of the entrepreneur

The temporal evolution of the results shows a clear shift. In the early 2000s, the press spoke about entrepreneurship mainly as an economic policy tool or as a subject of ideological debate. Gradually, the discourse shifted towards narrative and individual experience. We are witnessing the normalization of the figure of the entrepreneur, who is no longer just an economic statistic but becomes a familiar character, whose dreams, failures, and family environment are recounted.

We are observing an increasing diversity of topics covered. For example, newspapers located in the center, such asle Mondeandla Croix, present the most diverse approach, navigating between economic, social, and human aspects. On the right,le Figaroremains more focused on the managerial and biographical aspects. Meanwhile, on the left,l’HumanitéandLibérationfavor somepolitical and societal angles.

These results confirm that entrepreneurship is now a social fact, permeating the economy, politics, society, and education sections of newspapers. By moving from an abstract discourse on government policies to stories about life projects, we believe the press contributes to normalizing the idea that entrepreneurship is a possible, even desirable, option for everyone.

It is impossible to say whether there is too much talk about entrepreneurship, but we can affirm that its treatment by the press is more heterogeneous. It is in this sense that we conclude a rise of “entrepreneurialism.”

Gaël Gueguen does not work for, does not advise, does not hold shares in, and does not receive funds from any organization that could benefit from this article, and has declared no other affiliation than his research institution.

–ref. Is there too much talk about entrepreneurship? The case of the French press –https://theconversation.com/do-we-talk-too-much-about-entrepreneurship-the-case-of-the-french-press-276643

Source: French to English Tester   Published on: 2026-04-20

Source: The Conversation – France (in French)– By Pierre-Jean Benghozi, Professor of Economics and Management, École Polytechnique

A company is said to be performing, profitable… and sometimes that it is toxic or dangerous. But it is rarer to make an aesthetic judgment. And yet, some companies are “more beautiful” than others.

This article is published as part of a partnership withFrench Management Review,who celebrated his 50th birthday in 2025.

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How not to be struck by the seduction and the feeling of “formal beauty” exerted today—on analysts, economists, managers, and observers—by new technologies, unprecedented business models of platforms, the extended organizational forms of certain NGOs or mission-driven companies, rapidly growing companies or those able to reinvent themselves, and Open Innovation ecosystems built with stakeholders and by mobilizing consumers’ own production?

Recalling that these organizations are seen from an aesthetic perspective captures a dimension usually poorly taken into account by management studies. This is because the rise of rationalization starting from the industrial revolutions has created a decoupling that now seems natural between beauty on one side, and performance and rationality on the other.

The divide is not self-evident, however. This is proven in one of the sciences that appears to be the coldest and most logical: mathematics. No one is surprised that the quality of a proof is judged not only by its correctness, but also by its simplicity, brilliance, and “elegance.”

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Also to read:
The crisis forces every company to reinvent its business model

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An aesthetic question

For nearly half a century, the aesthetics of organizations has thus been a rapidly expanding field of research, which has been the subject, worldwide, of numerous articles and several special issues of major management journals. This work quickly went beyond merely highlighting a neglected aspect – the perceived beauty and/or ugliness of a company – by broadening and enriching the way organizations are accounted for.

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These start-ups that “play pinball” to refine their business model

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Beyond their mere performance, these constitute complex and formal structures, which must be analyzed as a set of elements (resources, actors, skills, etc.) connected by multiple relationships (management procedures, hierarchy, evaluation, financial dependence, commercial exchanges, technical dependence…) between different groups of actors.

In this perspective, the same objective leads everywhere to infinitely varied production structures: from large bureaucratic organizations to small structures formed in a mannerad hocfor the realization of a project. In this context, the organizational forms that appear in companies as well as in markets can be very different, both in their efficiency and performance, of course, but also in the vision, understanding — or even the appeal — through which they spontaneously present themselves.

A stylistic evolution

Beyond the characterization of this or that organization, the aesthetic approach also encourages questioning the succession of their forms. Reading a stylistic evolution highlights their different hidden dimensions. For organizations, like works of art, articulate with all the sociopolitical and cultural registers of social reality: emotion and the sensitive character of the reception of productions and engagement in work (as in the visual arts), simplicity and impact of shaping a creation in cooperation (as in architecture and cinema), importance of expressiveness in interpersonal interactions (as shown by theater and live performance).

At a time of fascination with artificial intelligence, the detour through aesthetics allows, beyond that, to question the interaction between technology and modes of production, by comparing the formal appeal of technical solutions with their structural and economic impacts.

While creativity and innovation now have an omnipresent place and role in organizational strategies (they were, moreover, the subject of the latest Nobel Prize in Economics), the detour through aesthetic theories allows for a better understanding of the tensions they generate: on the one hand, a vision of creativity involving the questioning of existing solutions, and on the other hand, the necessity, in order to impose itself and be recognized, to largely conform to the standards, norms, or practices in place.

A double movement

There is thus a double movement: the pioneering companies in the adoption of new management methods (think of the Gafam, Airbnb, and companieslow costsuch as EasyJet or Ryanair) rely on existing markets and frameworks, but then themselves become managerial models influencing emerging forms of organizations or ecosystems, just as avant-garde artists inspire currents or artistic schools.

Such movements are impossible to explain with a purely descriptive and classificatory approach. In artistic matters, the capacity for renewing aesthetic forms is decisive: the beautiful and the modern explicitly arise from this novelty. In terms of management, thinking about the evolution of managerial styles also involves considering how certain fundamentals, such as performance or optimization ofprocess, regularly redefine themselves in new forms of organization or action that appeal under the influence of entrepreneurs, researchers, or consultants.

No form can be given as beautiful outside the exercise of each individual’s subjectivity… just as judgments of performance, profitability, and cost evaluation do not exist in absolute terms, but are always linked to the position and objectives of the actors who carry them. The judgment of beauty lies both in the eyes of the artists who produce and in the eyes of the spectators or consumers who receive it.

The question of aesthetics thus makes it possible to reconsider, in the approach to organizations, an alternative between contingent subjectivity and intrinsic objectivity that crosses the issues of management but goes back to the origins of aesthetic philosophies, and which Kant himself had encountered.

The authors do not work for, do not advise, do not hold shares in, do not receive funds from an organization that could benefit from this article, and have declared no affiliations other than their research institution.

–ref. Talking about the beauty of companies? Not so absurd after all! –https://theconversation.com/talking-about-the-beauty-of-businesses-not-so-absurd-after-all-280177